Blog tours and book blitzes are a great way for authors to promote their book on blogs that already have a captive audience. Bloggers love signing up to these posts because you get review copies for free, you get to promote giveaways to your followers and it requires very little effort as most of the time the content is provided to you.
When I was new to the blogging world, I immersed myself in the world of blog tours and book blitzes. But it wasn’t until blog tours were actually interfering with posts that I wanted to put up, that I began to rethink book blitzes and blog tours.
Firstly, as a book blogger I get tens of emails every week on book blitzes, blog tours, review requests, publisher catalogues, and more. I felt like my inbox was getting spammed, and it seemed that other bloggers seemed to feel the same way as the subject lines got more and more desperate for bloggers to promote content. Some blog tour companies would behave badly, using caps, exclamation marks and demands in their subject lines and emails, or the big no no – revealing their full subscriber list by accidentally not putting their emails in the BCC column. We as bloggers aren’t obligated to sign up to tours, especially if we aren’t being compensated or at the very least receiving proper email etiquette.
Secondly, I realised that I usually skipped over similar types of posts on other blogs, especially if a bunch of other bloggers had exactly the same content. Why would I want to check out a guest post or cover reveal for a book/author I knew nothing about or wasn’t interested in? There are exceptions of course, like if a review or interview was posted as part of the promotional post, but most of the time I skip over them.
The final point that made me rethink my approach with blog tours was the ethical dilemma. Often blog tour companies don’t let you post a review of 3 stars or below on the book. If you didn’t have anything good to say about it, you could skip the review and just provide promotional information. Often this meant that books I read from blog tours were mediocre and disappointing, which would result in me trying to fork out some good words about a book I didn’t enjoy, or promote a book I didn’t want to on my blog.
As a blogger who prides myself on my honest (sometimes brutally honest) reviews, I just couldn’t make myself go through that moral dilemma anymore.
These days, I only participate in book blitzes or blog tours that I am really interested in or that offer giveaways specifically for my blog. Xpresso Book Tours often offers giveaways that you can post on your own blog courtesy of the author, and they are pretty much the only tour company these days that I work with.
After all, a blog is for expressing your opinion, and I subscribe to them to read your individual views on books, blogging and life in general.
What is your stance on blog tours and book blitzes? Do you participate in them or read them on blogs?